Advertising campaigns are run with an intent to increase brand awareness, establish brand image among the consumers and eventually drive traffic to the website. These kind of campaigns are long running campaigns spanning over the entire year or a product's lifetime. Logically, Advertising Campaigns are at the top end of a Marketing Funnel and focus on customer awareness and acquisition. Some examples of these campaigns are as below. Facebook is having 1.71 billion monthly active users. That’s why many businesses use it as the number one tool for the promotion of the business.
Facebook Ads provide a platform for you to place promotions or product offers in the news feed of a specific targeted audience. Facebook has a network of 3 billion-plus active users on their platforms - Facebook, Instagram and Messenger making it one giant virtual nation. Every 4th post you see on Instagram is an AD, every 5th post you see on Facebook is an AD.Read More
Google offers paid advertisements that appear in search results on Google with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Google AdWords help you to target the right audience at the right time and place. Efficient & Optimized Pay Per Click (PPC) internet marketing.Read More
LinkedIn is the best choice for your business that gives you an incredible chance to promote your business. LinkedIn ads are your most solid option to publicize your services/products. You target an audience based on job function, job title, seniority, employer, area and considerably more.Read More
Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives. Businesses can choose between eight different objectives -- including app installs, video views, and website conversions -- and set audience targeting criteria for each ad campaign they create.Read More
Instagram advertising is managed right inside of Facebook’s Ads Manager, giving advertisers access to a plethora of targeting options, as well as making it possible to create ads for both platforms at the same time. For Instagram-only ads, you can create ads that appear in your audience’s feed as well as Story ads that play in between user Stories as users tap from Story to Story.Read More
Advertisements are awareness creating tools. It can be made through multiple medias such as News papers, Television, Radio, Internet, Direct communication with the customers (either telemarketing or visiting customer personally), influencing, etc etc. B2C business unless otherwise informed to consumer, can not be developed. (here informing means creating awareness).
The success of an advertisement depends how the product is advertised. In several advertisements a lot of money is wasted for nothing. The advertisement creating agencies pay much care on how much the concept is appreciated by the audience more than the product for which the advertisement is created for.
Advertising helps a business to earn profits by enabling more people to know about the products and services and thus resulting in more sales.
Advertising business gets more customers and reach out maximum people. Advertising increases company traffic.